Time & Mental Load
We All Have 168 Hours. We Do Not Have the Same 168 Hours.
The productivity advice that tells women to “make time” ignores caregiving, invisible work and the mental load required to keep a family functioning.
By Martina Campbell Douglas · · 9 min read
“Everyone has the same 168 hours.”
I understand what this phrase is supposed to mean. It irritates me — same with “we have the same 24 hours in a day.” I know there have been some social media posts relaying the same point — and I think the most critical thing is: we don’t need to feel any more guilt with the application of our time.
Time is finite. Priorities matter. We make choices about how we use our days.
Because while we may all begin the week with 168 clock hours, we absolutely do not begin with the same number of available hours.
And for women in their 40s — especially those raising children, helping aging parents, maintaining careers, managing households and navigating changing bodies — the difference is enormous.
Let’s do the math
A fairly normal week for a woman in this season might include:
- 56 hours sleeping
- 40–45 hours working
- 27 hours caring for children or parents
- About 10 hours preparing, eating and cleaning up food
- 5–6 hours handling errands and household administration
- 6 hours exercising or intentionally moving her body
That accounts for approximately 144 to 150 hours.
It leaves between 18 and 24 hours for everything else:
Showering. Commuting. Laundry. Cleaning. Helping with homework. Maintaining a marriage. Checking on a parent. Talking to a friend. Attending church. Taking the dog to the veterinarian. Ordering new shoes because a child’s feet apparently grew overnight. Filling out school forms. Making medical appointments. Picking up prescriptions. Remembering birthdays. Planning holidays. Recovering from the week.
And that is assuming nothing unexpected happens.
No sick child. No parent in the hospital. No major work deadline. No broken appliance. No hormonal migraine. No family crisis.
The problem isn’t that women don’t know how to manage time. Sometimes the math simply does not work.
Time isn’t the only thing being spent
Traditional time management treats every hour as though it has the same value.
But an hour in a tense work meeting is not equivalent to an hour walking the dog.
An hour coordinating medical care for a parent is not equivalent to an hour watching television.
Even tasks that require only ten minutes can occupy your brain for days.
You remember that an appointment needs to be made. You figure out which doctor to call. You check the calendar. You consider the school schedule. You determine who can drive. You verify the insurance. You make the appointment. You add it to the family calendar. You remind everyone the day before. You find the paperwork. You make sure the right person arrives in the right place at the right time.
The phone call might take ten minutes.
The responsibility lives in your brain much longer.
That is the invisible load: anticipating, planning, remembering, monitoring and coordinating the work required to keep life moving.
The data supports what women already feel
The 2025 American Time Use Survey found that 87% of women performed household activities on an average day, compared with 75% of men. Among those who performed household work, women averaged 2.8 hours, compared with 2.1 hours for men.
The same data showed that mothers living with children under 18 averaged 1.74 hours per day providing primary childcare, compared with 0.99 hours for fathers.
Those measurements still struggle to capture the responsibility running quietly in the background while we perform another task.
You can make dinner while worrying about a parent. You also might have started to feel differently; maybe edgy. Fatigued. Burnt out. It escalates. The things that used to keep you regulated no longer work.
You can sit in a work meeting while mentally rearranging school transportation.
You can exercise while remembering the email you need to send, the prescription that needs to be refilled and the birthday gift you still haven’t ordered.
Time-use research can measure the activity occupying your hands. The mental load is often occupying your mind simultaneously.
And women are more likely to identify themselves as carrying that responsibility. In a Pew Research Center survey, 74% of mothers said they did more than their partner to manage their children’s schedules and activities.
That is not a personal failure of organization.
It is labor.
Productivity advice rarely begins with an honest baseline
Most productivity systems begin by asking: What do you want to accomplish?
I think we need to begin with a different question:
What are you already carrying?
Before adding a morning routine, side business, meal-prepping system, volunteer commitment or twelve-step wellness plan, we need to see the actual week.
Not the aspirational week.
Not the color-coded week where nobody gets sick, work ends promptly at five and every child cheerfully follows the schedule.
The real one.
I created a 168-Hour Reality Check
I wanted something that would make both time and mental load visible.
The free workbook allows you to enter your activities across a real seven-day period and record:
- When each activity begins and ends
- How many hours it consumes
- What category it belongs to
- Who benefits from the work
- Whether it is visible, invisible or both
- Whether it drains, restores or has little effect on your energy
- The mental load it carries on a scale from 0 to 10
- Any responsibility you were carrying concurrently
The dashboard then calculates where your hours are going, how much invisible work you are carrying and which parts of your week create the greatest mental demand.
The goal is not to account for every bathroom break or optimize yourself into oblivion.
The goal is to replace vague guilt with useful information.
What to look for
After recording your week, ask:
- Which responsibilities consume time before I even begin doing them?
- Which categories have the highest mental-load scores?
- How much restorative time appears — and is it protected?
- What could be shared, simplified, automated, deferred or dropped?
- What am I calling “free time” that is actually necessary recovery?
- Which work would become visible if I simply stopped doing it?
You may discover that you have a time problem.
You may discover that you have a distribution-of-labor problem.
You may discover that you have enough hours on paper but not enough mental or physical capacity to use them as productivity culture expects.
Those are different problems. They require different solutions.
This isn’t an argument against ambition
I am ambitious.
I care about my work. I want to be present for my family. I want to train, build things, create, learn and make meaningful use of my life.
But ambition built on dishonest math eventually becomes self-punishment.
We cannot keep treating women’s capacity as an endlessly expandable resource. We cannot call necessary sleep laziness, movement optional, recovery wasted time or caregiving a miscellaneous task that somehow happens outside the official schedule.
The answer is not always waking up an hour earlier.
Sometimes the answer is support.
Sometimes it is a boundary.
Sometimes it is a system.
Sometimes it is another person taking full ownership of a responsibility — not simply “helping” after being instructed.
And sometimes it is finally admitting that the week is already full.
We have the same clock. We do not have the same load.
Yes, every week contains 168 hours.
But the useful question is not whether we all receive the same number.
It is how many of those hours are already committed, how much mental and emotional weight they carry and how much choice each person genuinely has over what remains.
Your capacity is not a character test.
It is information.
And before you judge yourself for not doing more, you deserve to see the complete math.
Sources: U.S. Bureau of Labor Statistics, 2025 American Time Use Survey; BLS childcare time by sex; Pew Research Center on household and parenting responsibilities.
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Get the Free WorkbookThis piece also appears on No Playbook on Substack.